Stoke-on-Trent City Council Deputy Leader, Cllr Dan Jellyman, recently announced the launch of the three-year Longton Partnership Scheme in Conservation Area (PSICA) with Historic England, that will see more than £800,000 invested to bring buildings in the town’s conservation area back to life.
Jack Brereton MP said:
"I am delighted to hear Longton will receive an estimated £800,000 of much needed investment to improve the image of the town centre by repairing and enhancing empty properties. The partnership by Stoke-on-Trent City Council and Historic England will be a massive boost for business investment into the town centre. Having shop fronts revitalised, whilst preserving the towns historic character, will see Longton being able to boast a more attractive town centre and encourage in new uses. The news that the new grant scheme also includes up to 50% repairs for upper floor accommodation is extremely positive.
The PSiCA Scheme, along with the town centre bids submitted to the Government last month, and all other work being carried out to improve our city, means that areas like Longton can have bright future ahead. I will continue to use my voice in Westminster to stand up for Stoke-on-Trent and keep our city firmly on the Government’s mind for more investment."
Cllr Dan Jellyman, cabinet member for regeneration, infrastructure and heritage, said:
“The launch of this scheme is great news for Longton and means more than £800,000 will be invested in the town’s conservation area over the next three years to improve its visual appearance and bring empty properties back to life. This is a significant boost for the area that will increase confidence as we emerge out of the pandemic and build a better, brighter and more prosperous future for the city.
“We’ve worked closely with our friends at Historic England to secure this funding, which comes on the back of the very successful Stoke town PSiCA scheme, and we want to see all that good work repeated in Longton. We have an excellent record working with Historic England and the fact they are back in the city investing more money and working with us again is a vote of confidence in what we are doing and our work to protect the city’s heritage, and breathe new life into our town centres.”
Eilis Scott, Midlands Regional Director for Historic England said:
“We are delighted to support Stoke-on-Trent City Council and the local community of Longton with this partnership scheme. Supporting businesses through investing in heritage delivers good results for people who want to look after and celebrate the places they care about. We hope this scheme will help unlock the potential of Longton and help it thrive as a place to work, live and visit.”
Any business owners who would like more information about the scheme and how to apply, should contact the Stoke-on-Trent Ceramic HAZ project officer firstname.lastname@example.org or call 01782 232477.